LCV Manufacturer and Dealer Support

Campbells have probably the greatest knowledge of helping and assisting car manufacturers and dealers to market light commercial vehicles. Many of these car based companies sell and market vans the same as cars – how naive ! Light commercial vehicles are not cars with big boots ( trunks) but car focussed marketing teams at both dealer and manufacturers are led by car management with low levels of LCV experience and it shows up in their LCV performance!

We at Campbells only deal in commercial vehicles so it allows us to offer both a strategic and practical solution based consultancy which encompasses all facets of LCV marketing at all levels .

For manufacturers in any market / country around the world :

• Understanding the wants and needs of the LCV market

• What are the differences between car and LCV customers?

• What are the best models / options to offer?

• Best route to market?

• Dealer appraisal and advice

• Training and Network evaluation

• How to grow the volume

• Increasing market share using conversions

• Implementing a sales and marketing strategy for LCV’s

• Remarketing LCV’s with or without the dealer network

• Implementing an LCV culture within the company and network

For dealers in any market/country around the world :

• Selling LCV’s profitably

• Preparing your dealership for LCV growth

• Implementing an LCV culture within the dealership

• Valuing LCV part-exchanges / trade-ins

• Training your sales team to sell LCV’s

• Looking after an LCV customer for after-sales

• Developing an LCV culture within the dealer

• What’s the difference between LCV’s and cars

• Setting up a LCV department

The above is just an example of the subject areas – but obviously no manufacturer or dealer are the same so in many cases the help and assistance is of a bespoke nature.